PLASTIQ
Fin-tech start-up Plastiq’s initial goal was straight forward, to reinvent the way people make payments with credit cards. And though the company’s aims and product offerings grew–and grew and grew–the intent of their advertising and marketing stayed the same: a pithy, simple, educated voice that spoke clearly to small, legacy and enterprise businesses alike.
Simply put: fin-tech can be boring, we didn’t want it to be.
Through two brand redesigns, six product launches and a massive downsizing of the company, our increasingly tiny team managed to produce a prolific amount of content with a sharp and insightful tone.
Creatives: Angela Chavez-Luna (D), Chris Freire (ACD), Hilary Wolfe (ECD)
